Coach Joe

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Meet Coach Joe, the heart and soul behind Health and Hotness. With a passion ignited during his college baseball days at Sonoma State, Joe turned his personal fitness journey into a calling to help others transform their lives. Since founding Fitness Built For You in 2002, he has devoted over two decades to guiding women—specifically female professionals aged 35-60—through real, lasting change, blending training, nutrition, and mindset with a dose of empathy and understanding.

For many women, life can lead them to inadvertently let themselves go. Time slips away as career demands take precedence, confidence wanes as they juggle responsibilities, and self-care becomes an afterthought. Coach Joe recognizes this struggle deeply. In his experience, 80% of his clients are middle-aged professional women, and he knows the pain and isolation they face.

Addressing this pressing issue is not just a business for Joe—it's personal. His mission is to offer hope, tools, and resources that empower his clients to reclaim their confidence and find joy in their health journey. Joe found that by actively listening and creating a community of support among clients facing similar challenges, he could help them feel heard, understood, and connected.

The results speak for themselves. Women who engage with Health and Hotness experience profound transformation, feeling more confident in their skin and capable of pursuing their fitness goals. With a positive energy and a commitment to 100% focus on client success, Coach Joe is regarded as a leader in the industry. Armed with credentials like PN 2, NASM, CPT, PES, CES, and LEVEL 1 SSR, he offers a blend of expertise that has already made a difference in the lives of countless women.